Posted on / by jolene / in News features Jolene Rheault in Instagram KPI article

Working out which key statistics you should be tracking on instagram can be stressful. It can be time consuming and very confusing. So let’s take a look at these 6 Key Statistics to track on instagram and why!

Instagram has over 1 billion monthly users. You read that right 1 BILLION monthly users. (Where facebook has 2.24 Billion) Think about that for a second. It growing rapidly, so using it to your advantage is critical! So determining which stats top track is crucial. We got hold of some professionals, and asked them what they thought their best tricks where and which stats were the most important. Tracking your statistics gives you a good idea where to place your marketing efforts, and where to change strategy, or customers you should focus on. An overarching change in marketing has been from moving from a large following to a large engagement score, and measuring your engagement can be extremely insightful.

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